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    The H&M group is a global fashion and design company – with the brands H&M and H&M Home, COS, & Other Stories, Monki, Weekday Cheap Monday and ARKET. Each with its own unique identity, all our brands are united by a passion for fashion, design and quality and the drive to dress customers in a sustainable way.

    In addition to the H&M brand, the company consists of five individual brands with separate concepts.[33] Q4 2016 saw the hoarding of a new H&M concept in The Dubai Mall come up, labelled 'H&M Details'.

    COS (Collection Of Style)

    COS launched its flagship store on London’s Regent Street in March 2007 with a catwalk show at the Royal Academy.[34] Its concept is encompassed by minimalist style inspired by architecture, graphics, and design.[35][34] It specialises in modern clothing pieces for men and women that are less trend-oriented than other similarly priced labels.[36] COS makes clothing that can be worn beyond the season.[37] COS has 197 stores in 34 countries[38] in Europe, Asia, North America, Australia and the Middle East and currently retails online to 19 markets via cosstores.com.

    & Other Stories

    & Other Stories launched in Spring 2013, with seven stores opening throughout Europe.[39] Its Regent Street store opened on 8 March 2013,[40] with other locations in Barcelona, Berlin, Copenhagen, Dublin, Milan, Paris and Stockholm.[41] & Other Stories offers women's clothing, shoes, bags, accessories, and beauty products, with a focus on high quality throughout a wide price range.[41] In March 2016, it collaborated with the designer label Rodarte.[42] & Other Stories has 46 stores in 12 countries,[43] as well as e-commerce in 14 at stories.com (formerly at otherstories.com).[44]


    The first ARKET store was opened in Regent Street in August 2017, having been in preparations since June 2015.[45][46] The brand is labeled "a modern-day market"[47] and houses a line known as the "archive", in which each item is known by a nine-digit code organised into department, category, product, and material.[48] ARKET also sells children's clothing and homewares, and has an in-store café.[48]

    FaBric Scandinavien AB

    In 2008, H&M purchased 60 percent of shares in the Swedish fashion company FaBric Scandinavien AB, and bought the remaining shares in 2010 with a price totalling SEK552 million. The company's three brands- Cheap Monday, Monki, and Weekday- continue to be run as separate concepts.[49]

    Cheap Monday

    Cheap Monday, known for its distinctive skull logo, is a full fashion brand launched in 2004.[50] The brand is available from many retailers worldwide as well as its own stores and e-commerce site cheapmonday.com.[33]


    Monki in Tsuen Wan Plaza, Hong Kong

    Monki is "a wild and crazy international retail concept that believes that, it needs to fight ordinary and boost imagination with an experience out of the ordinary".[51] The brand sells fashion for young women in stores in 13 markets, and is available online in 18 markets at monki.com.


    Weekday, styled as WEEKDAY, 'carries in-house brands such as MTWTFSS WEEKDAY and Weekday Collection as well as external brands.[33] The brand has stores in 9 markets and is available online in 18 markets at weekday.com and in 140 markets at asos.com.

    Edited by JimiWikman

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